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Data Merge / Variable Data
Group of people - only man with umbrella has red hat What you say to Tom, no longer has to be the same as what you say to Dick and Harry.

Data merge printing from your databases is available for reporting and promotional purposes.
Many large companies have discovered the power of personalized mailings, and today's technology allows us to design and print your advertising without requiring a run of 20,000 or more.
The more targeted a piece is, the more impact it will have. It will cost more per piece, but the cost per lead is often less than mass-advertising.

  • Target your audience more accurately based on customer demographics or buying histories.
  • Target your marketing efforts for maximum impact.
  • Increase value with content focused on your customers' areas of interest.
  • Reach an audience of one with relevant information
  • Customize your message with specific product offerings of interest.
  • Create special offers for your best customers to reward loyalty.
  • Reward frequent buyers with coupons for special offers.
  • Target your marketing efforts towards niche groups for maximum impact.

 

 

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