Bleed: printing that extends to the edge of a sheet or page after trimming.
Coated stock: paper that has a coating of clay and other substances applied during the manufacturing process. Coating improves durability and light reflectivity.
DPI: dots per inch - the resolution of an image (300 dpi is the ideal resolution for the printing processes we use)
Finishing: post-printing operations required to complete the printed piece such as trimming, folding and binding.
House stock: paper kept in stock by the printer.
Imposition: setting up your document more than once per page to allow for the most efficient use of the stock we are printing on for you.
Page: one side of a leaf in a publication.
Perfect bind: a method of book binding that uses glue to bind the leaves of the publication to the spine.
RIP: Raster Image Processing - the process of sending your digital file to our printing equipment.
Quotation: price offered to produce the job; considered to be binding for a certain time provided specifications don’t change.
Uncoated stock: paper that has not been coated with clay.
Variable data printing: printing where some of the information is different for each piece printed (i.e. postcards with address information printed or invoices with invoice numbers). |
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When printing digitally in full colour, you have the greatest amount of freedom as our printing systems can accept almost anything. Many times when we have clients give us Word or Publisher files (or PDF files created out of those native applications), they are designed in RGB - and our systems simply translate it to CMYK as we print digital full colour.
If your job is produced through the offset-printing process, the file should be created in CMYK for full colour printing and in PMS colours for spot colour printing.
If you are not sure which colour space to use for your next project, our office is only a phone call away - it’s a good idea to call us before you start your design process if you have questions to avoid having to spend additional time later to fix mistakes. |
Often a print project can have a different look and feel to it depending on what stock is used and what finishing options are chosen.
When you are talking to us in the quoting and order process, don’t be shy about asking us for different options that are available to see what the best solution for your project is. |
It is very important to us to deliver your printing order exactly as you expect it – on time, as ordered, and at the price agreed upon. And while we always make our best effort and will never knowingly deliver a substandard product, this is custom manufacturing and there are times when you may be disappointed with the job, for whatever reason.
When this happens, please let us know!
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In addition to issuing clear specifications for your print job, it is a good idea to provide a PDF file or a mockup of the piece to be printed, even if it is not yet in final form. Having something to review in comparison to the specifications allows us to check the specifications for accuracy and perhaps to develop alternative specifications that will produce the same outcome. For example, we may have a house sheet that is the equivalent to what you have specified but is more economical because we buy it in high volume.
Providing us with a PDF file or mockup is also a good idea when you are developing a budget for a printing project. Although written specifications alone do provide a basis for an accurate quotation, it is very useful to have the file so we can check for technical issues or a level of difficulty that may not be apparent from the specifications alone. |
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Do you have jobs you often need printed exactly the same? Forms, General Brochures and Business Cards for example? Would you like to order them on the web whenever you have time? Give us a call at 250-860-6858 and ask for Alexandra to contact you with our "VIP" details. |
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We often use our Digital Expressions newsletter to share information about graphic design. Our purpose for this is simple: the more you know about good graphic design, the better you'll be able to analyze your organization's sales and marketing materials for effectiveness. There is a significant correlation between the success - or failure - of marketing material and how well the information in it is presented and organized. So pull out a flyer or advertisement or product information sheet and follow along as we review the basics of page layout.
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