My company needs to advertise in a publication whose advertising rates are straining our budget. Can you provide ideas for making a small ad effective?
Over the years, we at Print Three have developed some tricks for organizing text to improve readability. Try these techniques:
- Add contrast to large blocks of text by using headlines, subheads, headers, footers, pull quotes, sidebars and bulleted lists.
- Make headlines larger and use a different font than the body copy.
- Add a one-point rule above & below a subhead spanning two columns.