Think for a moment of how the mail looks when it arrives at your home or office. It will be oriented with the addresses all facing you and sorted from smallest to largest. Keep this in mind when you are designing your direct mail piece and improve the chances that your mailer will stand out from the rest of the mail.
If an envelope is being printed with a return address and a postal indicia, then it costs nothing extra to have teaser copy printed at the same time. Teaser copy is anything - a picture, an image, text or a combination - that piques the reader's curiosity or arouses interest.
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